BOWL-A-RAMA

If you don’t see the Swoosh all over the field during the upcoming college football bowl games, you’re not paying close enough attention.

Nike will be represented in 30 of the 34 bowl games—and half of those are Nike vs. Nike match-ups.

Here’s a closer look at how Nike gear will be put into play:
• 46 of the 68 bowl teams will wear Nike footwear and gloves
• 45 teams will be clad in Nike uniforms (TCU will wear its new NikePro Combat unis)
• 43 teams will use the Nike ball
• 40 teams will wear the Nike eye shield

Bowl madness kicked off December 19 and continues straight on through to the New Year. These are the games to watch (Nike teams in bold, all times PST):
Poinsettia: December 23, 5 p.m. Utah vs. CAL
Hawaii: December 24, 5 p.m. NEVADA vs. SMU
Little Caesars: December 26, 10 a.m. MARSHALL vs. Ohio
Meineke Car Care: December 26, 1:30 p.m. PITT vs. NORTH CAROLINA
Emerald: December 26, 5 p.m. Boston College vs. USC
Music City: December 27, 5:30 p.m. KENTUCKY vs. CLEMSON
Independence: December 28, 2 p.m. Texas A&M vs. GEORGIA
Humanitarian: December 30, 1:30 p.m. Bowling Green vs. IDAHO
Holiday: December 30, 5 p.m. ARIZONA vs. Nebraska
Armed Forces: December 31, 9 a.m. HOUSTON vs. AIR FORCE
Sun: December 31, 1:30 p.m. OKLAHOMA vs. STANFORD
Texas: December 31, 12:30 p.m. NAVY vs. MISSOURI
Insight: December 31, 3 p.m. MINNESOTA vs. IOWA STATE
Chick-fil-A: December 31, 4:30 p.m. VIRGINIA TECH vs. Tennessee
Capital One: January 1, 10 a.m. PENN STATE vs. LSU
Gator: January 1, 10 a.m. WEST VIRGINIA vs. FLORIDA STATE
Papajohns.com: January 2, 11 a.m. South Carolina vs. UCONN
Cotton: January 2, 11 a.m. OKLAHOMA STATE vs. OLE MISS
Liberty: January 2, 2:30 p.m. Arkansas vs. EAST CAROLINA
Alamo: January 2, 6 p.m. MICHIGAN STATE vs. Texas Tech

Seven of the eight teams in the major bowls will rock the Swoosh in the following games:
Rose Bowl: January 1, 1:30 p.m. PST OHIO STATE vs. OREGON
Sugar Bowl: January 1, 5:30 p.m. PST FLORIDA vs. Cincinnati
Fiesta Bowl: January 4, 5 p.m. PST BOISE STATE vs. TCU
Orange Bowl: January 5, 5 p.m. PST IOWA vs. GEORGIA TECH

The BCS National Championship game will be played in Pasadena at 5 p.m. on January 7. Texas vs. Alabama. Either way, the winner will be a Nike team.